case / IRIS Art Tech · Hull, UK

More is More.

Rayh is a photographer, artist and creative technologist in Hull: portraits, exhibitions, and portraits that start to move when you hold a phone over them. Her brief came in three words: More is More. My own taste runs the other way. This is the site that came from following hers.

Scroll, and the lens opens

The path, phase by phase

1. The brief

   More is More: bold colour, a lot going on, and motion that hits as hard on a phone as on a laptop. Black only where it truly has to be. The site had to feel like her work, not like a template with her photographs dropped in.

2. The look

   A real camera lens on the home page: nine curved blades, closed at rest, opening as you scroll onto a portrait that moves. Cobalt as the base, her own IRIS logo, and lime, pink and tangerine for everything around them.

3. Every page

   The lens stays on the home page, so it never wears out. The inner pages move the way photographs do: prints dealt beside the title and taped down, pictures that develop as they scroll in, stickers that slap into place, and the sitters’ own voices to play.

4. Her editor

   Every word, price and photograph lives in her own editor, and no edit can break the site. Instead of a manual she got five short videos, one for each thing she actually does: finding her way, changing words, changing a price, swapping a photograph, highlighting a name.

5. Next

   Bookings with a deposit and a calendar are built, and they switch on at the official launch, when the site opens to Google.

The numbers

pages, live on her own domain

23

curved blades in the lens, closed at rest

9

short videos instead of a manual for her editor

5

accessibility in a Lighthouse phone test

97

Counted on the live site on 23 Oct 2026. The accessibility score is a Lighthouse phone test, the lower of two runs. The site stays out of Google until the official launch, so there are no search numbers yet.