From clickto cash.

~/tonight.log example night

  1. 23:47lead.capturedinstagram dm
  2. 23:47lead.scored8/10 · hot
  3. 23:48call.bookedtue 11:00
  4. 23:48crm.updatedstage: call
  5. 23:49owner.notifiedsleeping

AI builder & automation engineerNovi Sad, works worldwide

For service businesses, I build the site and the whole machine around it: people find you, someone answers them instantly, calls book themselves, and you know what actually makes you money.

60 sec of questions → your plan → a time slot

What I build with: Make, n8n, Claude API, Next.js, Astro, Supabase, Stripe, Webflow, ManyChat, GoHighLevel, Meta CAPI, Vercel, GSAP, Resend, Cal.com, Google Sheets

The money leaks between the click and the call.

One customer’s path: they find you, they write, you talk, they pay. For most businesses that path breaks in four places:

  1. When they search

    They google you. They find someone else.

    No site, or a site Google ignores. They call whoever shows up first.

    closed by: a site that gets found
  2. When they text

    They text at 11 PM. You answer at noon.

    By noon they already bought somewhere else.

    closed by: an answer in seconds, 3 AM included
  3. When it’s time to follow up

    Your leads live in five places.

    DMs, email, a notebook, a spreadsheet, your head. Nobody follows up.

    closed by: every lead in one place
  4. When you pay for ads

    You pay for ads. You can’t say which one pays you back.

    No tracking means you guess. Guessing is expensive.

    closed by: tracking down to the money

Every leak has a fix. I plug all four.

One system.Six parts.

A website alone stopped being enough years ago. I sell the whole flow, click to cash: AI where it saves hours, tracking where decisions get made. Take one part or the whole machine, everything clicks together.

I build all of this. Take one part or the whole machine, it all clicks:

Built and shipped

apstraknera.art
tropicana / beach bar
babebody.rs
erictruckservice24h.com
provent.rs
app.babebody.rs
melektro021.com
members app / challenge
ili boja / paint shop
benicassim cars / rent-a-car

Who builds this.

Dušan Stepanov. Builds everything that brings a business leads and payments: websites/webshops, platforms with checkout, quiz funnels, CRM automations and AI agents that answer in the DMs. He builds every part himself, so he knows how to wire them all together.

He shipped for other teams and brands before bringing it all under his own roof. Code over templates: Claude Code, Make, n8n, Supabase, Next, Astro. Certified by Anthropic for working with Claude models and Claude Code, with a personal pipeline of 40+ AI agents holding the standard on every project.

The job is judged by one thing: the client’s numbers going up.

40+
specialised AI agents built for my own pipeline
30+
sites, webshops and apps built so far, a few under NDA
8+
own internal tools in daily use: AI setter, CRM, recovery agent, agency OS and more
Dušan Stepanov at his desk, mid-work

Proof.

Real projects, real numbers, links that open.

AI Setter / own product

A sales rep that never sleeps and never invents a price.

  • Learned from 36,109 real DM conversations.
  • A validator blocks any message with a price outside the knowledge base.
  • Cannot go live before it passes a test on real conversations. 1,109 automated checks around it.

v2 in final testing

Recovery agent / internal tool

A red circle at 3 AM becomes a diagnosis and a fix.

  • Watches all my automations, for every client, around the clock.
  • Repairs pre-approved cases, with backup and rollback.
  • Everything else lands in Slack with a written explanation.

runs on my own scenarios

Numbers, not promises.

Every figure has a source and a date. The rest gets shown on the call.

120
women subscribed so far

client system: 80 challenge + 40 programs, 18 Sep 2026

€2,980
collected so far, challenge plus programs

Stripe records, 18 Sep 2026

437
signups from one form

campaign report, 15 Sep 2026

+250
new app users since the campaign

client system data, 17 Sep 2026

x2
client revenue, doubled in 5 days

Stripe records, Sep 2026

54
members migrated, zero paid days lost

migration log, 3 Sep 2026

My setter.Poke it.

The same setter I sell. Ask it anything.

A test version, right on this page, so you can feel how it behaves: says it is AI, never invents a price, pushes toward the call. The production one runs on a real model and your knowledge base.

instagram / dm

    ~/agent.log

      Demo logic, runs in your browser. A production setter answers from a knowledge base, respects Meta’s 24h window and discloses it is AI. Yours would do the same for your business.

      From call to running system.

      1. Call

        15 minutes. You talk, the plan starts forming. No pitch deck.

      2. Plan in writing

        What gets built, in what order, what it costs. Within a day.

      3. Build and show

        Progress lives on a link you can open, not in promises.

      4. Launch and measure

        Numbers arrive weekly. What earns, stays. What doesn’t, goes.

      No fine print.

      What does it cost?

      Scope decides, and the range lands on the first call, out loud. You also hear what you can skip, so the budget goes where it returns.

      How fast is it live?

      Fast, because the process is drilled: written plan first, then a build you watch on a live link. Deadlines get written down. Then they get hit.

      Will this work for my kind of business?

      The playbook is the same everywhere: get found, catch the lead, follow up, measure. It already ran for a fitness brand, a beach bar, a painter, a truck service, a rent-a-car, and builds under NDA that stay unnamed. Different shops, same ending: more booked work.

      Who maintains it after launch?

      The person who built it. Monitoring catches failures before you notice them, a recovery agent fixes the boring ones on its own, and numbers arrive weekly. No silence.

      Is the AI part even allowed?

      Yes, with rules. The bot names itself as AI in the first message, per Meta policy and the EU AI Act. These systems are built to survive an audit, not to dodge one.

      Do you work with clients outside Serbia?

      This site runs in two languages for a reason. Calls in English or Serbian, same delivery either way.

      Your competitorsanswer first.

      Every week without a system is leads someone else closes. One 15 minute call tells you what to build first.

      Book the call

      60 sec of questions → your plan → a time slot

      or write to office@dusanstepanov.com